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Kleening up the eze way

September 1996 - The Daily Mirror

If you want to start your own business but don't have any ideas, cash in on someone else's.

Many of our most successful businesses, including Body Shop and McDonald's, operate as franchises, encouraging outsiders to use their own money to open shops under the parent company's umbrella.

Kleening up the eze way

Click image for large version


But you need money to get you started. With McDonald's, for example, you're talking about at least £40,000.

This week we tell the story of a couple who started with nothing.

A Christmas card from a former colleague with the message "Give us a call sometime", changed the lives of Roy and Margaret Japp.

Their business selling perfume and health foods had just gone busy leaving them £43,000 in debt.

They called their friend, who told them how well he was doing selling for the Kleeneze home-wares company.

"At first we thought poor guy, he must be desperate to be selling mops and brushes door-to-door".

"We soon found it was nothing like that," Roy says. "When he provided evidence of his earnings, we decided to give it a closer look. We had nothing left to lose so we thought we'd give it a try".

They paid £35 for a business starter kit and became Kleeneze sales representatives.

"It is similar to joining a franchise operation but without the heavy start-up costs."

Just as well. The couple were so broke they had to turn the sofa upside down to find enough change to put petrol in their car and get on the road.

They began their venture by putting 300 catalogues through letterboxes each day. In eight days they had made £300 and in seven months had raised enough to clear their debts.

Three years on they are among Kleeneze's award-winning agents having clocked up sales with £6.5 million in three hectic years.

They made £51,000 in their first year and expect to earn £120,000 this year from direct selling and from training and advising several thousand agents in Britain and Ireland.

Says Roy: "The business is very simple. It's like being a postman - you deliver catalogues to people's homes, then call back two days later to collect their orders. On average two homes out of ten produce orders usually about £10 a time."

"The secret is to establish a core base of 200 customers who buy regularly. That gives you a steady income on which you can build."

"But it is entirely up to you how much you want to earn. Many successful agents can earn £2000 to £5000 a month full time."

"Business is expanding rapidly and we have an exciting new catalogue with about 600 different products. One of our best sellers, would you believe, is an orthopaedic toenail clipper."

Kleeneze started in Britain in 1923 and is now part of the Farepak food processing and mail-order giant.

 
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 Did you know?
It requires no selling experience as the catalogues do it all for you, in fact the only time that you meet your customers is when
you deliver their goods!

 Did you know?
Kleeneze experienced 800% growth in the last 8 years and paid out more than £90 million to it's network of distributors in the last 4 years alone!

Wealth warning

It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved.

 

Promoter: Kleeneze UK Ltd, Express House, Clayton Business Park, Accrington, BB5 5JY

© 2003-2006 Gavin Scott - Independent Distributor of Kleeneze - Approval number 4136 Sitemap