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Get The Message

August 2002 - Edward Ludbrook

It's time you got the message. I am continually amazed how few people actually use voice messaging in their businesses. Here are the facts: three of the four most successful networks in the UK in the last five years are the most active users of voice messaging.

Kleeneze is currently the most successful networking company in the UK (in terms of size) and its most successful group (Gavin Scott and Bob Webb) is the largest user of voice messaging.

Edward Ludbrook

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They rave about it. They tell everyone that they must take it. Why? Because they have proven that people who use voice messaging make more money.

Simon Brooks of Lifestyles was the pioneer of voice messaging in the UK. It took just seven years for his team - who all use voice messaging - to become the number one leader in the world.

Data-based e-mail has a tenth of the power of voice messaging. Using e-mail over voice is a false economy. Success is so simple - I cannot believe that anyone would need any more proof.

Voice messaging enables people to send, recede, reply to, pass on and broadcast messages to individuals as well as large groups of people across the country in just one call. Essentially it allows everyone who has a messaging service to recede information, ideas and inspiration from their company and leaders on a daily basis.

In an industry where people are scattered across the country, constant effective verbal communication is vital. This is why all successful direct sales companies use voice messaging in the USA and every serious UK company has signed up in the last three years. However, many are not actively promoting it.

When you look at the test results it is amazing that voice messaging has taken so long to reach the UK and that some networkers still do not use the service.

The lifeblood of any network is not recruiting, as the old saying goes, it is communication. Everyone in a network must recede valuable information everyday if they are to feel connected, informed and inspired to work.

Information, ideas and inspiration must be passed on to new networkers every couple of days or they rapidly lose motivation. Letters and newsletters are too expensive and ineffective.

You cannot get people to meet so often and people need to hear the tones in a voice to really communicate (83 percent of your telephone call communications is the tone of your voice, the remaining 17 percent are the words).

Unfortunately, people do not effectively pass on telephone messages. AT&T's statistics reveal that 55 percent of calls do not need two-way conversation and 75 percent of first calls are unsuccessful.

Voice messaging saves time, hassle and money. For approximately £10 per month you are locked into instant communication. You can see why people love it so much.

I am obviously a major fan of messaging and have been singing its praises for 10 years now. Those that took my advice are the leading networkers in the UK.

If you are involved or are intending to get involved in direct sales you must have voice messaging service. So must everyone in your network, especially new people. It should be made compulsory.

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