and the Shakeout! Boom
Kleeneze succeed in the new boom of Network
Marketing in Europe?
‘Shakeout’ stage of an industry’s
Lifecycle is when fortunes are made. It is the
development stage that follows the wild and
entrepreneurial ‘Growth’ stage when
an industry is pioneered.
is the stage when Nokia, Microsoft, Vodafone,
Dell, Body Shop and Google became famous.
the extra-ordinary growth and profits created
owners and company leaders got rich.
If an industry has major trends driving it then
it’s the Industry Lifecycle that provides
the simple answer to the question - When should
I join an industry?
an industry in the ‘Birth’ or ‘Growth’
stage has the greatest potential to grow YET
there is a 99% chance that the business you
joined will fail.
best time to join an industry is in the Shakeout
stage [Point X]. The business concept is proven
and markets pioneered. This is when the strong
companies strengthen their businesses and sales
its ‘Growth Stage’ boom pioneering
100 countries creating €80 billion in sales,
Network Marketing/Direct Sales has now fundamentally
changed and now entered it Shakeout Stage of
the past twenty years of its ‘Growth’
stage, every country has been opened, nearly
every product and plan concept pioneered. The
high ‘Growth Stage’ failure rate has
meant that Network Marketing has attracted negative
the recent boom in Network Marketing, some ask
whether the growth opportunities are now finished.
Those who had a negative experience or know
other who did not succeed find it difficult
to believe the industry could boom again. These
people will miss out on a major financial opportunity.
WFDSA chart global sales of in US$ [on right]
clearly shows the global boom, industry refocus
period and now new boom - 30% global growth
in just 3 years. What is does not show is that
nearly every country is growing.
significant development is that the growth is
lead by the big companies rather than new companies.
The major reason for this is believed that the
high failure rate of new companies in the Growth
Stage means that Network Leaders, the key driver
of growth, are only interested in secure successful
new SHAKEOUT boom means that Network Marketing
is the ‘Right Place at the Right Time.’
It is the perfect time to join the industry.
Our only advice is that you must join a strong
Kleeneze is becoming one of Europe’s leaders
in Network Marketing after becoming the No1
Network Marketing company in the UK.
years of continuous growth, it is begun its
expansion across Europe and the reasons for
its success are clear:
People buy from catalogues delivered to their
home. Most people find something they want,
especially with large ranges and low prices
with convenient delivery. Thus the catalogues
do the selling which overcomes one of the biggest
blocks to making money in Network Marketing.
has perfected its catalogue and supply system,
thus as long as catalogues go out, retail sales
are made. This retail sales strength means networks
can last for decades.
3. Kleeneze’s leadership opportunity has
proven itself against the world’s best
in the UK where it has grown to No1 status in
sales with many leaders on residual incomes.
Competitive commissions, car plan and travel
incentives plus the security of public-listed
status ensures appeal to new people wanting
a leadership rewards.
the reasons above, LRI believes Kleeneze has
a competitive and unique market offer. There
does not see any restriction to growth across
Europe. Even in its home market of the UK, Kleeneze
has reached less than 20% of its potential size.
is confident to predict that Kleeneze will be
one of the companies to lead the Shakeout boom
in Europe. Sales of in excess of €1billion
are likely within a decade, limited only by
the company expansion programme and network