Kleeneze - The Industry
What is Network Marketing?
Marketing is also known as Multi-Level-Marketing (MLM) or Referral
Although it has
been around since the early part of the last century, for many people,
it is still unfamiliar territory and people are still confused as to
what type of business Kleeneze is.
It is a very
good way of starting a profitable, full-time business with little or no
investment. It is also a good method of starting a second or part-time
business to run alongside your existing business, career or lifestyle.
In most cases it
involves selling a product or service which is produced and supplied by
a 'mother' company. You take on the responsibilities of selling the
products and introducing other people to the company. You get paid
commission on the products / services sold by yourself and a smaller
commission on the products / services sold by the people you have
introduced to the company. In addition to this, you often get a
percentage commission based on the sales of the people who 'the people
you introduced' introduced.
Comments and advice
Marketing' industry is growing at a rapid rate. More and more companies
are looking at it as a viable method of cutting advertising and
distribution costs. It has enabled a huge amount of people to start
earning substantial incomes with low financial investment and,
therefore, low risk.
However, it is
not a 'lazy man's' way of making money. In order to build a successful
business, like any business, one must invest a great deal of time and
effort into it. Many people have 'fallen by the wayside' because they
have been misinformed (by over enthusiastic recruitment tactics) about
the level of work that is required to generate a decent income.
Always check the
credibility of the 'mother' company, some companies go beyond the
bounds of fair recruitment practice and require start-up costs that can
not be justified. Furthermore, these organisations may have little or
no products / services beyond the recruitment process. This may not
appear to be a bad thing, after all you can make substantial
commissions from the initial investments paid by the (fully informed)
people you introduce, and so can they. In some countries, however, this
practice is illegal or may be frowned upon by the authorities, think
hard before you invest your time and money into a business like this.
There is a wide
variety of good quality Referral Marketing companies from all over the
world to choose from. They offer products and services from a wide
range of industries: health, telecommunications, household products,
technology, e-commerce, adult industry etc. It would be advisable to
choose a product or service that you are interested in because, when it
comes to sales, nothing beats enthusiasm and confidence in the product.
- Often uses a
proven business formula.
- Low risk.
- A great deal of
support and advice often given.
- Flexible -can be
run on a full-time or part-time basis.
expandable - no restrictions on territory & most 'mother' companies
can supply to many countries (great with the Internet).
- Business can be
run from your own home.
- Builds your
confidence and increases your communication skills.
Marketing is NOT the same as pyramid selling. It is firmly established
in many countries as a respected means of achieving an income. Kleeneze
is NOT a business that is involved with pyramid selling in any way,
shape or form.
In the UK,
Network Marketing is regulated by The Direct Selling Association
(www.dsa.org.uk). The DSA aims to ‘protect, serve and promote the
effectiveness of member companies and the independent direct sellers
marketing their products and assure the highest level of business
ethics and service to customers’.
Any company can
choose to use Network Marketing to reach its customer base and any
product or service can be sold this way. Network Marketing started in
the USA and some of the longest-standing companies using this method
include Amway, Ann Summers and Kleeneze. A more recent entrant is the
award-winning Dorling Kindersley Family Learning (closed down by new
owners Pearson in July 2000). Cabuchon is an example of a successful
Network Marketing which subsequently got taken over by Kleeneze. As
with any business, there are no guarantees of success and rational
preliminary research is essential.
Not all DSA
members use Network Marketing to expand their distributor base. Some
are purely party plan, such as Tupperware, and others are purely person
to person, such as Avon; others use a mix of all of these to sell their
Marketing is based on the concept of ‘networking’. We all have a circle
of people we know through the circumstances of our daily lives and each
of these people will have their own circle of acquaintances,
colleagues, family and friends. Network Marketing involves tapping into
these networks not only to sell product but also to offer the business
opportunity to potential new distributors who then start the process of
developing their own networks for selling and recruiting.
As the networks
widen, so the individual leader benefits not only from their own sales
but also a percentage of the sales from their network. As more people
join a Kleeneze network, so passive income increases as well.
So, what is MLM
(multi-level marketing)? This is network marketing which allows its
distributors not only to network outwards in order to sell the product
but also to benefit from their downline's downline, either to a limited
depth or ad infinitum. However, the two terms tend to be used fairly
As with any
other home-based business, Kleeneze distributors need to work hard and
have courage and determination. Finding a good sponsor is just as
important as finding an interesting product and a good compensation
plan which offers flexibility and just reward for effort. Contrary to
expectation, a newcomer to Kleeneze has the same potential for success
as the long-term sponsor provided that the necessary research and
skills training takes place. It is not necessary to be ‘in at the
beginning’ and in some cases it may prove more difficult and risky to
join at the beginning than to join a plan which has reached a more
mature phase. Network Marketing is particularly suited to married women
with family commitments as it offers them an opportunity to start a
business on a part time basis with very little capital. The opportunity
now exists for enterprising women to use their talents and the skills
gained from motherhood to build businesses based both on selling and on
finding and supporting the efforts of others.
marketing businesses expand every year and still more product-based
businesses are turning to network marketing as a means of getting their
products out to their customers and cutting out the wholesalers and
retailers. We are also finding lots of US companies crossing the
Atlantic and bringing their products and greater razamatazz with them.
Kleeneze is a low risk business but the rewards can be substantial. A
lot will depend on you, but a lot will also depend on the business
acumen, personalities and perhaps sheer luck of the people you're
signing up to do business with.
As you attend
the training courses provided by the parent company, you will probably
find that the 'product' becomes a way of life – so choose carefully!
The term network
marketing is used in two ways. In popular usage it is a synonym for
multi-level marketing and often mistakenly considered the same as a
The concept of
"network marketing" is often used to describe a marketing paradigm that
stresses the interconnectedness of market actors and transactions and
can be viewed as the application of systems thinking to marketing.
According to network marketing theory other marketing paradigms see the
discipline as consisting primarily of dyadic relationships (ie., one
buyer and one seller). Network marketing wishes to overcome this
limitation by looking at transactions and relationships from the
viewpoint of all those involved.
originated in industrial marketing, also called b-2-b marketing, where
multiple contact points are typical. It is not uncommon, for example,
to have several decision makers in a company's "buying centre".
Likewise, the marketer can be organized into a "selling team". With
multiple actors on each side of the transaction, a complex network is
created. This paradigm is further complicated by corollary actors like
information gatekeepers, influencers, advertisers, and intermediaries.
This network can expand over time as more people get involved.
marketing approach sees marketing as a system of social networks where
the relations between each of the links must be understood, including
potential feedback loops, while at the same time, the system must be
comprehended as a whole.
In a typical
network marketing or multi-level marketing arrangement, individuals
associate with a parent company as an independent contractor and are
compensated based on their sales of products or service (as well as the
sales achieved by those they bring into the business).
In a legitimate
MLM company, commissions are earned only on sales to the end-user, who
is often also a distributor. No money may be earned from recruiting
alone ("sign-up fees"). Some companies produce revenues primarily by
attracting new participants or selling them marketing services, as
opposed to selling actual products. One must analyse the compensation
plan to determine whether participants are paid from actual sales to
customers and not from new-recruit bonuses or business support sales.
marketing has a recognized image problem due to the fact that it is
often difficult to distinguish legitimate MLMs from such illegal scams
as pyramid or Ponzi schemes. NM/MLM businesses do operate legitimately
in all 50 U.S. states and more than 100 other countries, and new
businesses may use terms like "affiliate marketing" or "home-based
particular is a frequent target for critics for generating considerable
revenues from selling instructional and motivational materials to its
participants. The FTC filed a lawsuit against Amway in 1976. Amway's
victory paved the way for companies to adopt a multi-level distribution
The 1980s saw a
major shift as companies began managing the stocking and distribution
of products as well as commission payments to their members. This
allowed members to focus solely on marketing. Today, most MLM companies
act as logistics companies that take orders, ship products and
calculate and pay commissions.
devised various MLM compensation plans over the decades.
Stairstep Breakaway plans are the oldest and most popular. They feature
two types of distributors - managers and non-managers - and three types
overrides are overrides of managers from their subordinate
non-managers, collectively called a baseshop. This is the same as any
other sales organisation.
overrides are overrides of managers from the baseshop of managers who
were previously their subordinate. Most plans compensate at least three
generations of such managers.
bonuses are commissions for managers who exceed a sales quota. For
example, 2% of the total company sales revenue may go to a bonus pool
that is shared monthly pro rata to managers who exceed $10,000 in that
limit the width of each level in a distributor's group, forcing strong
distributors to pile ("spillover") their recruits over people who did
not sponsor them.
limit the width of each level to two legs. Commissions are based on
"cycles," where a distributor is paid a fixed amount whenever both legs
achieve a certain number of sales units each. Commissions are paid
incrementally when the sales volume in each leg matches.
Matrix schemes feature a game board or a list on which each distributor
pays in one or more product units to participate. When a certain number
of units have been paid in, the structure splits and the earlier
participant receives consideration. The Matrix scheme article discusses
the legality of this plan. You must do your own research as with any
Fraud in MLM
schemes can usually be identified by high entrance fees or requirements
to purchase expensive inventories. They often collapse quickly when the
merchandise cannot be resold, leaving all but those at the top of the
pyramid with sometimes staggering financial losses.
public usually misunderstands the network marketing industry. When they
hear of network marketing opportunities their biased perceptions of the
industry can cause them to avoid these opportunities. This negative
reputation has been brought about by information about organizations
within this industry that are perceived as being unscrupulous and
deceptive. And as we all know, negative word-of-mouth can travel
public’s perceptions of network marketing are beginning to change. This
is largely due to changes in behavior by the network marketers. Today,
enlightened network marketers have made the subtle change in focus from
building sales to building relationships. This new breed of network
marketer is involved in building, not only relationships, but long-term
relationships that are mutually beneficial to both parties.
In many cases
network marketing has turned into a full-fledged mentoring system. When
you take the risk to grow your own business channels the risk is
greatly reduced when there is someone there to guide you and offer
advice, making this is a true business relationship.
network marketers will also acknowledge the psychological differences
in people. For example, they are aware that some people are auditory
while others are more visually oriented. Therefore their teaching tools
will reflect an individual’s needs.
If you are
researching network marketing opportunities look for those
organizations that cater not only to your financial growth, but also to
your personal development. Look for opportunities that are built on
relationships as well as other types of rewards. Integrity is a major
component of the enlightened network marketing organization.
The truth is
that opportunities do exist and the rewards can be great. However,
success often comes to those that are able to work within the system’s
framework. And, as in other walks of life, the most successful network
marketers are those that are highly motivated. Your success will be
measured, not by your own achievements, but by the achievements of
others within your organization.
industry is faced with the challenge of establishing their collective
identity and ethics. Network marketing has been no exception. However
changes within the industry are occurring and people’s perceptions of
the industry are changing.
reflected in the growing number of individuals from all walks of life
who are embracing the concepts and rewards of network marketing.
How to Adjust to your Network Marketing
by Brent Payne
You are thinking
of dropping your old career to work in the field of network marketing,
but are you equipped to handle this lifestyle change?
A new network
marketing lifestyle is an exciting and prosperous venture, although
letting go of that old comfortable routine of going to work might take
some adjustment. There are some things you should consider before
taking that step.
How can you stay
motivated to work for yourself, without the influence of bosses or
co-workers to motivate you? You may be used to your boss telling you
what you are doing wrong and how to fix your mistakes. There may be
other employees that you are working with that you have trouble getting
may wake up, go to work, and have an established routine. Your
lifestyle revolves around your job. Perhaps you wake at 6 am to get in
traffic with other people who also dislike being up so early. You only
get so many holidays, so many paid vacations and sick days per year.
You have the
advantage of getting paid regularly and receiving a paycheck every two
weeks or so. For many people involved in making the move from a regular
job to network marketing this takes some adjustment.
So what changes
will happen in your new network marketing career?
First, enjoy the
fact that you no longer are on a time schedule that is out with your
control. You can work when you like and develop your own work and
leisure schedule. Thanks to the internet and associated technologies,
you don't always have to be in an office to do your work. You can
determine your work schedule and still be successful.
If you have a
product that is in demand you can work as much as you feel is needed.
If you work only a couple of hours today and you achieve your goals
then you can focus on the other things that are important to you such
as your family or golf game.
You can also
readjust how you work. You'll be able to directly see what works and
what doesn't. You are no longer one part of a large organization where
you play no part in the end result. Now you can see the results of your
paid is no longer something you have to worry about. Just keep
reminding yourself; once you settle into a rhythm with your network
marketing opportunity, you'll be making more in less amount of time
than you would at any job. You can control how much you make and in
most cases, you can actually formulate your efforts and the results you
want to achieve. You determine the level of your success.
yourself does take some adjusting to and you do have to be consistent
in your efforts. However it really does get easier as you start to work
within the network. Most network marketing entrepreneurs will agree
that being in control of their own lifestyle is more rewarding than any
other career choice. As part of a community, if you are faced with a
challenge or need motivational assistance, then help from other members
of the community is always available. This means that the potential to
grow into the lifestyle of your dreams is completely within your
What is Network Marketing
by Kevin Quigley
To begin with,
the concept behind network marketing is simple. Sharing - through
product or business philosophy - is the basis of network marketing.
marketing is a multi-billion pound industry involving millions of
independent business people around the globe. Large companies like
Gillette, Colgate-Palmolive, Kleeneze Europe, AT&T and others, have all
turned to network marketing because of the very real edge it gives them
in both domestic and international marketing.
marketing is a 'BIG' small business, which offers everyone, with or
without business experience, the opportunity to start and run a
home-based business that works. It is the last frontier where 'the
little guy', (people like you and me) can make it BIG.
way of marketing products is to move them from a manufacturer through a
network of middlemen. National Wholesalers, regional wholesalers, Cash
& Carry warehouses, retailers, - the 'middlemen' - all add their
'valueless' percentage to the price of the product.
By the time the
product reaches you the end user, you're not only paying for the
product, but a percentage of the price for each and every middleman in
the network. In network marketing there are no middlemen. Instead of
paying them, a network marketing company will pay you for whatever
amount of product you cause to be 'moved'.
As a sole
individual operating alone, the amount of product you could 'move' from
your own efforts, would be relatively small. In network marketing
however, the amount you 'caused' to be moved indirectly could be huge.
Here then is the
essence of a network marketing compensation plan. For not only will you
be compensated for the product you personally cause to be moved from
your own direct efforts, you will also receive indirect compensation
for product that your 'organisation' 'causes' to be moved.
To be successful
in network marketing you will need to build an 'organisation'. That is
to say you will need to 'share' the benefits of both the products and
the business opportunity with others. In network marketing this is
referred to as your 'downline'.
money to be had in network marketing is to be had from what is termed
as 'over-ride' commissions from the movement' of product from the
'downline' your 'sponsor' will help you to build.(In network marketing
it is the responsibility of your introducing 'sponsor' to help you
build your 'downline'.)
All you need to
do initially to build a 'downline' is to share' with others the
information about the products and the business opportunity.
if after 'sharing' the information with others and you subsequently
attracted just five like-minded individuals who decided to join you in
your network marketing business - for illustration purposes only - your
'downline' could equate to the following after five levels of geometric
You sponsor just
5 people into your business.
Your level 1/ 5
your efforts and each sponsor 5 people.
Your level 2/ 25
duplicate your efforts and each sponsor 5 people.
Your level 3/ 125
duplicate your efforts and each sponsor 5 people.
arithmetic will tell you that's theoretically a total of 3,906 people
on your fifth level.
SO HOW DO YOU CONVINCE PEOPLE TO JOIN YOUR
answer is you don't. You want those who convince themselves. If they
are truly looking for a way to become successful, then they'll come to
you to go after it. The key to achieving success in network marketing
is not to be had by convincing people, but by helping those people who
want to become successful themselves.
WHERE DO I FIND PEOPLE TO JOIN ME IN MY
As it has been
estimated that 20% of the working population - that's approximately 6
million people - would be interested in starting their own business,
the marketplace in the UK alone is truly enormous. With a recent MORI
poll indicating that 50% of 16 - 25 year olds were interested in
starting their own business, the marketplace is actually growing.
One of the most
important things to recognise is that the most precious resource
available to you is in the new blood - the millions of business
opportunity seekers who are not presently involved in networking. For
it is there that you will find the success stories of tomorrow for your
CHOOSE THE RIGHT COMPANY
successful business it is the quality of the product or service that is
being offered that is the single most important aspect for its success.
lucrative compensation plan in the world will NOT provide you with an
on-going passive income if the product or service doesn't provide
tangible value and benefits for yourself and your customers.
product or service that people need, want, coupled with a business
opportunity they are willing to tell their friends about and you can
build yourself a business empire in network marketing!
TOP TIPS TO GET TO THE TOP OF KLEENEZE?
Tip #1: If
you're already involved in a network marketing programme and you're
being 'sold' primarily on the benefits of the compensation plan with
the product or service being offered as a secondary consideration, then
read the above paragraph again and MOVE to a company whose products or
Tip #2: Ask
yourself this important question: Is the network marketing programme
I'm considering joining one that I'm willing to share with my friends
and family? The comment "I don't want my friends and family to know
what I'm doing, l want to become successful first - then I'll introduce
them!!" is almost legendary in network marketing. (A comment oftimes
made by failed networkers who had no real belief in the company or the
products they were promoting in the first place!) If you immediately
feel comfortable with the prospect of letting your neighbours, your
friends and your family know about the network programme you're
considering joining, have belief in the company and its products, have
confidence in your introducing sponsor, then you have probably chosen
the right company to work with.
Tip #3: Don't be
impatient by expecting things to happen overnight! Building a
moderately productive downline in any network marketing programme takes
time - at least 6 months.
Tip #4: Read tip
3 again and avoid like the plague any company which suggests otherwise
or does not require you to invest in the development of a customer
base. If your prospective sponsor in the network marketing programme
you're being invited to join doesn't stipulate that it takes TIME to
build a significantly productive downline then it's not a business your
being invited to join but a game - and one you're bound to lose!
Tip #5: If you
want to dine with the classes - deal in products or services wanted by
If you have
tried Network Marketing before and failed, you probably chose the wrong
company, the wrong sponsor, or the wrong product.
marketing isn't for everybody. While some people swear by network
marketing, others simply swear! (Read tip No. 3 again to find out why).
To succeed in network marketing you will need determination,
commitment, enthusiasm and most importantly - a burning desire for
success. If you believe you have those qualities get back to the person
who provided you with this information TODAY